Privacy Policy

This website (Lianzun) is operated by Jiangsu Lianzun Trading Co., Ltd. , a company engaged in international trade and technology services, headquartered in Xuzhou, Jiangsu Province, China.

We are committed to protecting your personal information and your right to privacy.

We collect the following types of personal data when you interact with our website:

• Contact Information: Name, email address, phone number, company name — provided when you submit an inquiry or contact form.
• Usage Data: IP address, browser type, pages visited, time spent — collected automatically via analytics tools.
• Communication Data: Messages you send us via contact forms, email, or WhatsApp.
• Cookie Data: Preferences and browsing behavior tracked via cookies (see Section 5).

We do not collect sensitive personal data such as payment card details, government ID numbers, or health information.

We use your personal data for the following purposes:

• To respond to your inquiries and provide customer support
• To send product information, quotations, and business communications
• To improve our website experience using analytics
• To comply with legal obligations
• To prevent fraud and ensure website security

We process your data on the legal basis of legitimate interest, contractual necessity, and — where required — your explicit consent.

We do not sell, rent, or trade your personal information. We may share data with:

• Service Providers: Google (Analytics), Meta (Facebook Pixel), WhatsApp Business — only to the extent necessary for service delivery.
• Legal Authorities: When required by law, court order, or government regulation.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

All third parties we work with are contractually required to protect your data in accordance with applicable laws.

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic.

You can control cookie preferences through your browser settings or our cookie consent banner. Disabling non-essential cookies may affect website functionality.

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy:

• Inquiry / Contact Form Data: Up to 3 years after last contact
• Analytics Data: Up to 26 months (Google Analytics default)
• Marketing / Pixel Data: Up to 180 days
• Legal Records: As required by applicable law (typically 5–7 years)

After the retention period, data is securely deleted or anonymized.

If you are located in the European Union or United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):

To exercise any of these rights, contact us at Jackxu1203@gmail.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following additional rights:

• Right to Know: Request disclosure of what personal information we collect, use, disclose, and sell.
• Right to Delete: Request deletion of personal information we have collected.
• Right to Opt-Out: We do not sell personal information. You may still opt out of marketing at any time.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request, email us at Jackxu1203@gmail.com with the subject line "CCPA Request".

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted via our website
• Access controls limiting data access to authorized personnel only
• Regular security reviews of our systems and processes

While we take reasonable precautions, no internet transmission is 100% secure. We encourage you to use strong passwords and protect your own devices.

Our website may contain links to third-party websites, such as supplier pages, industry platforms, or social media channels. This Privacy Policy does not apply to those external sites.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policy of any site you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

When we make material changes, we will update the Effective Date at the top of this page. For significant changes, we may also notify users by email or a prominent notice on the website.

We encourage you to review this page periodically to stay informed about how we protect your data.